XCVI brings relaxed chic to the forefront of the fashion world by providing luxurious, interchangeable cotton outfits.

Through a unique garment-dye process, XCVI is able to offer retailers something its competitors cannot: Each item is available in over 30 colors.

Itching to expand her horizons beyond theater direction and acting, Gita Zeltzer began conceptualizing XCVI in the mid 1990's. She was influenced by the multi-layered and multi-ethnic cultural feel of Los Angeles, and she saw the "urban chaos" as a muse. Gita was inspired by the spirit of what others considered "everyday." In creating XCVI, she discovered that contemporary fashion was a new and dynamic space for her artistic expression.

It was in 1996 (or XCVI, in roman numerals) that Gita joined with her son and her husband to introduce the first season of XCVI from a storefront on the famed Melrose Avenue. The success of the line and its ability to resonate with so many types of people demanded that the team hire another designer to keep up with demand.

Gita, together with designer Lilia Gorodonitski, manifested a shared vision: to develop wearable, moveable, breathable clothing for women who believe in style, but also believe in comfort. Today, XCVI is a cut-to-order operation, and works with retailers all over the United States. This past spring, XCVI was the top selling vendor in Nordstrom stores nationwide.