Joe's Jeans products are the creation of Joe Dahan, the founder and president of Joe's Jeans, Inc.

Joe grew up in Casablanca. A place that fed his eyes with contrasting elements. From attending a private French school, in the colonial period of all white buildings, to walking through what he terms "uncivilized markets", with wild animals.

After leaving Morocco for Los Angeles, and keeping with his rebel spirit, Joe made his initial impact on the fashion world with a menswear line called "Joe the Hun", casual body-enhancing bohemia wear, offering guys freedom from the Wall Street "American Psycho" prototype. From there, Joe teamed with a high-end, international retailer to launch "Joe's Baby Tees".

The women's line, which was launched in the spring of '01, has garnished a cult following. Joe's Jeans combines fabrics for an ultimate feminine effect: sleeveless, cap sleeve, tubular, ribbed and camisole style tees. Denim dusters and waist length jackets are dyed to match the classic skirts and jeans with unique stretch denim. All Joe's Jeans accentuate the curves in the right places representing the ultimate slimming pant.

The Joe's Jeans brand reflects Joe's one-of-a-kind talent and his years of experience in the industry. Joe is a truly gifted artist with a unique understanding of both the mind and body. It is these attributes which result in the physical and psychological pleasures that are associated with owning products created by Joe's Jeans.